Subscription-Driven Lobby Brilliance

Elevate Your Space with Subscription Content for Large Video Screens!

cFire offers a hassle-free solution with our expanding content library, featuring hundreds of nature and digital artistic experiences tailored for large-scale architectural settings. Subscribe to a variety of scenes that change throughout the day and across seasons. Elevate the on-site experience of your mixed-use real estate locations to attract and inspire tenants, residents, and visitors.

cFire provides compelling licensed immersive content for the two impressive LED video walls at Collier’s Milwaukee Center

cFire collaborated with the client team to identify the best regional, local and seasonal large video wall content for their location and budget parameters, selected form cFire’s extensive nature and digital art video content library for businesses, to deliver a year over year rotation of professional looped video content created specifically for playback at architectural scale.

Challenge

Milwaukee Center wished to enhance its Lobby and Gallery by featuring captivating nature videography and seasonally relevant immersive content upon its new LED video walls. The client had a clear vision and objectives for the space, as well as budgetary constraints that made the cFire video wall content library the best choice for source videos specifically created for this use case.

Work

Colliers, in collaboration with digital content studio cFire identified five specific looped content scenes to support the launch and first year of operations. Each scene represented a specific mood, type of environment and color theme to provide sensory interest and biophilic effects to property tenants and visitors. cFire created content templates for all of the scenes, and after an initial QA test, launched the content into the space. Based on client input and need, additional scenes are continually added, or swapped in and out of the rotation, including new scenes to celebrate the festive mood of the winter holidays, and new seasonal scenes.

Results

The digital content and programming was designed by cFire to provide a captivating and compelling design asset, visible from the exterior and interior, that adds value to tenants and the landlord, as well as useful and experiential programming flexibility to the lobby and welcome spaces.

Links

Learn more about the powerful uses of digital signage and LED lobby screens for the Colliers Milwaukee Center by cFire and SNA Displays here.

For more on the fundamentals of LED video wall content please see our CFIRE blog, CFIRE website, and recent repost on Sixteen-Nine