Content on Any Surface
cFire is a global digital design studio specializing in immersive installations, 3D content, and interactive experiences for places, events, and brands. Known for the Salesforce Waterfall, we transform walls, rooms, lobbies, and public spaces with cinematic video, digital art, and ambient interactivity.
From custom LED content to nature-based subscriptions and smart content operationss, our global network of artists and technologists powers experiences for innovators in tech, AI, healthcare, and hospitality—including Salesforce, MGM, Seattle Children’s Hospital, Stability.ai, and Weights & Biases.
Immersive and Digital Art
Site-Specific Digital Installations and Animation
In collaboration with artist Zheng Chongbin, cFire created Watercolor Story—a massive immersive artwork for MGM Cotai’s ultra-luxury resort in Macau. Blending traditional Chinese pigments, masterful ink-brush techniques, and avant-garde animation, the piece paints itself in real time across The Spectacle, the world’s largest indoor LED screen array.
See more of Artist Zheng Chongbin’s work currently exhibited at LACMA here.
Plan your next event
Event Technology Design, Content and Management
cFire delivers end-to-end event technology—from stage and lighting design to audio, breakout spaces, event branding experiences and interactive demos. We design, build, and manage tech-forward environments that engage audiences and drive results.
Make Your Location a Destination
Easy-to-Deploy Subscription Content for Large Screens
cFire’s digital content library offers stunning, ready-to-play video scenes—nature, art, and ambient motion—designed for architecture-scale displays. Available by subscription, our content is optimized for seamless playback across video walls and public screens, making it easy to refresh spaces and captivate guests without heavy lift.
